Former Mute Group MD Angie Somerside has joined Red Bull Records as general manager in the UK.
Talking to Music Week, Red Bull Records MD Greg Hammer said that, despite the label’s tiny roster, two thirds of it is actually made up of UK artists.
The label has had some success with Scottish alternative rock band Twin Atlantic, for example, and Hammer is keen to kick on in the UK with Somerside at the helm.
“Now that we have the UK office, and Angie is on board, we’re really excited,” he said.
“For us, while we’ve had a good amount of success in the UK, we need to show our statement of intent.
“Other brands have gotten into music and gone within months. We’re here for the long haul and that means showing that we’re not going away.”
Speaking more generally, Hammer said that he didn't want the label to be too narrow in terms of genre.
“If anything we try to be as diverse as possible," he said. "The goal for us is to not stick to indie bands, metal bands, punk or hip-hop. Our goal is to have every different type.
“We will be in the urban world and we ultimately want to be in the pop world and the electronic world. We’ll be in all those areas but we have to do that with artists that are doing something different."
Read the full story of Red Bull Records’ ‘statement of intent’ in the music industry and why MD Greg Hammer believes the label offers an indie culture with major resources.