MXP4 brings interactive ads to Spotify

Within the ad itself in Spotify's lightbox ad unit, users can play with three different Ronson tracks to promote his new album, Record Collection.

Different elements from the three tracks - such as vocals, drums and synths - can be isolated, allowing the user to remix them in real time.

The remixable app will also be available on Ronson's official Facebook page to allow fans to create and share mixes.

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