MXP4 CEO Albin Serviant told Music Week that his company was moving from one focused on B2B solutions for labels such as EMI, Universal and Sony into one opening up B2C opportunities on social platforms, beginning with a Facebook offering today (Monday).

"The social gaming business is set to reach $5bn in the next two years and I don't see why music can't take 20% of that," he said.

"Music is relevant and can be updated on a weekly basis ...