While the ads are 30-seconds long, users will only have to listen to one and are then free to stream an entire album or even a playlist of 100 songs without any further interruption.

This comes after an initial testing of the ad software at the end of last year.

Last August, MySpace itself disabled the auto-play function. It was said that it was running up $10m (?6.4m) a month in streaming fees and this was a means to reduce ...