Rhapsody-owned streaming service Napster has revealed which Mercury-nominated artists have seen the biggest increase in plays on its platform ahead of the award's ceremony on Wednesday.
Although the odds for Kate Tempest to win are at 5/2, Napster’s data sees GoGo Penguin's streams increasing 40 times since their nomination was announced.
Ian Greaves, senior director music programming & label relations UK & Europe, said: “The fantastic thing about having the Mercury Music Prize in a streaming world is that ...
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