Neil Young has long campaigned for a higher-quality digital music player to reach the market - even claiming that Steve Jobs was looking into one before his death last year.
Now Young has revealed his own HQ music service for audiophiles, which he plans to launch onto the market next year. Pono will play both traditional mp3 files, as well as high-quality 192kHz / 24-bit recordings.
Red Hot Chilli Peppers bassist Flea has been raving about the Pono service and hardware to Rolling Stone, with the publication reporting that Young's new book, Waging Heavy peace, says that it 'will help unite record companies with cloud storage "to save the sound of music."'
Warner, Universal and Sony are on board with Pono. Wired reports that Young revealed the portable Pono hardware on Letterman last week, which was 'bright yellow, shaped like a prism, and comes with remarkably simple-looking controls'.
"This has to be an industry-wide solution. This is not about competing – this is about us being proactive," Craig Kallman, chairman and chief executive of Atlantic Records told Rolling Stone.
"This is all about purely the opportunity to bring the technology to the table."
It is currently unclear whether Young will work collaboratively with Apple on the project, following his conversations with Jobs.