Sara Nemerov has been promoted to senior vice president & head of global consumer products and brand licensing at Warner Music Group.
Prior to joining WMG, she served as VP, global licensing for The Trump Organisation.
Based in New York, in her new role Nemerov will report to Rob Wiesenthal, COO/Corporate, WMG.
Nemerov will be responsible for overseeing the consumer products and brand licensing strategy for the company, as well as developing retail partnerships and new product lines in collaboration with WMG’s labels and their artists.
The licensing team in which Nemerov works has also been expanded with two new hires - Alana Schnee and Katie Reilly have been appointed as Licensing managers.
Schnee previously held roles at Brand Squared Licensing and Estée Lauder Company, and in her new role will work on ‘soft goods’ such as apparel, accessories, footwear, cosmetics and home textiles. Reilly, who joined from the National Basketball Association, is tasked with helping to build international licensing activities and work on ‘hard goods’ such as food & beverages, home furnishings, sporting goods and toys/games.
Wiesenthal said: “Brand licensing is a potent means of diversifying artist careers and creating consumer products with real differentiation in an often crowded marketplace. Its success lies in providing unique opportunities for fans to go beyond the music they love and forge a deeper connection with an artist’s lifestyle or point of view.
"A passionate champion for our acts, Sara is a leading expert in her field, who tirelessly delivers outstanding service with every project. She has the creativity, business acumen and network of contacts to provide new promotional and commercial possibilities for our artists at all stages of their development.”
Nemerov added: “Warner Music Group is home to many of music’s greatest brands and most promising new artists. It is an honor to work with these extraordinary names, alongside our incredible label teams, as we identify the right partners and build our merchandising activities to new heights. I am delighted to be growing the team and taking on this broader role, as we seek to create authentic, must-own products.”
Nemerov joined WMG in 2009 in the newly-created position of SVP, Consumer Products & Brand Licensing, Rhino Entertainment and Frank Sinatra Enterprises. Since then, she has successfully grown WMG's licensing activities for both new and established artists.
This year, Nemerov was elected to the Board of the International Licensing Industry Merchandisers Association (LIMA), the primary trade organisation for the worldwide licensing industry. Nemerov was listed as a License! Top 100 Licensor in 2009. She has also held roles at The Joester Loria Group, The Beanstalk Group, and the Jones Apparel Group.