Producer JT has teamed with video director Phil Tidy along with TV boss and investment banker Clare Nicholls a new creative content studio called Squire.

Squire specialises in creating properties and owning rights. The company also focuses on identifying, exploiting and producing branded content opportunities within the intersection of advertising, broadcast and music.

Partnering with advertising agencies, brand marketing departments, TV commissioners and record labels, Squire will develop multiplatform content and live events that help TV, digital and social properties ...