New D2C platform seeks funding after first year success

Tom Pakinkis

A new direct to consumer service is seeking further investment after a strong first year providing solutions for high profile acts such as My Bloody Valentine as well as both major and independent labels.

Sunshine HQ was formed in 2010 but launched its Sunlight D2C retail software in February last year. The company scored an early hit success, partnering with My Bloody Valentine for the exclusive distribution of their third studio album MBV.

“It was just us and the band,” ...

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