LAVA will be broadcast on SKY 378 from Monday, March 29, and Mushroom TV is hoping to repeat the success of Channel AKA (formerly Channel U) within a new genre.
The channel will cover all rock sub-genres and will feature unsigned acts from around the UK.
Both Lava and sister station Channel AKA have a format that allows the viewer to vote for the tracks they want to hear on the channel, via a voting system.
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