Nielsen is to acquire radio measurement firm Arbitron in a $1.3bn cash deal.
The FT reports that the deal will expand Nielsen’s consumer tracking business to include consumer listening habits.
Nielsen chief executive David Calhoun told The Financial Times, “This advances all the long-term objectives of our company because we capture more of the consumers’ time.
“We have a broader measurement of what is rapidly changing consumer behavior,” he added. “The ROI point of view is what all of our ...
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