The NME Awards 2013 will take place on Wednesday, February 27 at East London venue Troxy. Spotify has been announced as the event’s official digital music partner.
Spotify will provide the soundtrack for 2013’s NME Awards, giving music fans the opportunity to listen to playlists featuring NME nominated bands and exclusive artist playlists. Spotify will also be the official sponsor of the Best New Band award, previous winners of which have included Bombay Bicycle Club, Hurts and The Vaccines.
The partnership will be supported on various NME platforms and on the NME app on Spotify which will run throughout the NME Awards season – including the regional NME Awards Tour, the London NME Awards Shows which take place during February featuring various artists at a number of venues around the capital, and the NME Awards night.
Nikki Lambert, European marketing director, Spotify, said: “As one of the most respected music editorial voices in the world, we are very excited to continue to strengthen our relationship with NME through our partnership with the 2013 NME Awards. We’ll be showcasing and celebrating the nominated bands and sharing some exciting exclusive music content over the coming weeks and months.”