NME Awards adds Domino's Pizza as brand sponsor

Tom Pakinkis

Domino’s Pizza has extended its three-year relationship with the NME Awards to become an official brand sponsor of the event in 2014.

The take-away company will sit alongside the city of Austin, Texas as a brand sponsor during this year’s awards, which will place at London’s O2 Academy Brixton on February 26.

Domino’s will sponsor the Best Music Video category, with Arctic Monkeys, Pharrell, Acade Fire, Lily Allen, Seagulls and Haim among the nominations.

Domino’s will be feeding the awards’ ...

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