Despite decreasing print figures, the NME’s reach is significantly boosted by its online numbers, with the brand touching 1.42m readers across the two channels alone.
That puts NME’s overall readership 76% higher than the publication's estimated print monthly readership of 809,000 (with a weekly circulation of 23,924).
The new overall figure, which combines print and online numbers, comes from the National Readership Survey’s Print and Digital Data (NRS PADD), which takes into account a wide range of titles although only from publishers with NRS membership.
"I think it’s generally a good set of data for magazine publishers because for pretty much the last decade we’ve faced a lot of negativity in the industry with people generally assuming that we’re losing readers,” said head of research at PPA Marius Cloete.
"The NRS PADD data shows we’re reaching as many people if not more, per brand, although now we’re just reaching them through different platforms."
It should be noted that a magazine’s website figure may not necessarily come from its own website alone and could include numbers from a portal pooling content from publications under one roof.
Via: Media Week
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