NME’s average circulation has tanked 28.5% year-on-year, according to the latest ABC figures.
The magazine’s average circulation at the end of June 2014 stood at 14,312 compared to 20,011 at the same point in 2013.
NME circulation stood at 18,184 at the end of December 2013, meaning that the publication has seen a 21.3% drop period-on-period.
“NME’s overall brand reach is now 3.6m, bigger than it has ever been, and this puts the print ABC story into its proper context," said NME publishing director Jo Smalley. "Amazing content partnerships with the likes of Amex and Nikon have been renewed for the third and fifth year in a row respectively, whilst major new partnerships with the likes of O2 have been secured during this period.
"Events revenues, including the NME Awards, were up 66% YoY. Traffic on the NME mobile website during this ABC period has increased by a whopping 85% yoy, and nearly 40% of our total online audience now consume the brand via mobile. We are also continuing to explore how NME can further expand its international footprint. This builds upon the launch of NME.com in India and Club NME in Brazil. These are just a few of many examples revealing how the NME business model is changing to pursue new opportunities and grow new revenues."
The circulation of the UK's physical rock music press was down 15.3% on average YoY, going from 252,833 at the end of June 2013 to 214,121 in June 2014.
Q Magazine saw a YoY circulation drop of 21.8% while both Kerrang! and Uncut saw dips of just over 12%. Mojo fared best in the category, seeing its avergae circulation fall 10.9% year-on-year.
Pick up next week's issue of Music Week for a full report on music consumer press circulation figures for the first half of 2014.