Nottingham’s 10,000-capacity Capital FM Arena will be known as the Motorpoint Arena Nottingham from 2016.
The naming rights agreement will mean a re-branding of the city centre venue, which opened in 2000, with the Motorpoint logo appearing on concert tickets, concert advertising, social media and digital channels.
“When selecting our new naming rights partner it was important we identified a company with a desire to do much more than just have their name above the door,” said Nottingham Arena marketing ...
To access this article you need to be a subscriber. If you are a subscriber login below.
Login NowIf you have previously taken a trial you will need to subscribe to access this article.
Subscribe Now