Official merchandise app Merchbar launches

RHIAN JONES

An app selling official artist merchandise has launched offering music fans an on-the-move portal to purchase from a range of 100,000 items from 3,000 acts.

Merchbar features editorially curated collections, a personalised feed of merchandise based on each user's music library, a "simple and fast checkout" process and "guaranteed low prices".

Names in the catalogue include The Beatles, David Bowie, Beck and Katy Perry.

Founded by Edward Aten (known for launching Swift.fm), the company is also helmed by John Hecker. ...

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