Official Singles Chart Analysis: Olly Murs thrives in low sales week

Official Singles Chart Analysis: Olly Murs thrives in low sales week

The second single from Murs' second album, In Case You Didn't Know, which was number one last week, Dance With Me Tonight's move to the summit comes three months the first, Heart Skips A Beat (feat. Rizzle Kicks), and 15 months after his introductory single Please Don't Let Me Go topped the list.

In an unusually closely-packed chart, The X Factor Finalists' Wishing On A Star dips 1-2 (40,069 sales); Dedication To My Ex (Miss That) debuts at number three for Lloyd feat. Andre 3000/Lil Wayne (39,657 sales); We Found Love dips 3-4 for Rihanna feat. Calvin Haris (38,665 sales); and Good Feeling falls 4-5 for Flo Rida (37,722 sales). The bottom half of the Top 10 is even tighter: 5 O'Clock debuts at number six for T-Pain feat. Wiz Khalifa/Lily Allen (35,476 sales); Coldplay's Paradise improves 12-7 (32,955 sales) to breach the Top 10 for the first time on its seventh week on the chart; Avicii's Levels descends 5-8 (30,970 sales); Jessie J's Who You Are sells 6.3% more week-on-week but falls 8-9 (30,925 sales); and Ed Sheeran's Lego House falls 7-10 (29,826). Unlike the rest, Sheeran had breathing space, as the number 11 song, Earthquake by Labrinth feat. Tinie Tempah is more than 5,000 sales adrift at 24,668.

Mariah Carey's All I Want For Christmas Is You leapfrogs over The Pogues feat. Kristy MacColl's Fairtytale Of New York to become the top seasonal song in a Top 75 in which 14 of them feature. Leaping 27-12, Carey's classic, originally a number two hit in 1994, tops its 2010 peak (number 22) and its 2009 peak (number 18), while equaling its 2008 peak, and recording its best digital sales ever - 24,620 - a figure that beats the 21,447 copies it sold at number four in December 2007. Fairytale Of New York jumps 23-15, with sales of 20,230. The reason both tracks and several others jumped could be iTunes pricing, though not all punters benefitted. Carey's song is 99p if plucked from her own Merry Christmas album but only 59p if selected from the multi-artist digital album Merry Xmas! - 80 Christmas Classics. Although OCC data doesn't show which of the two punters bought, iTunes' own chart on Sunday suggests that 90%, or thereabouts, paid 59p. The Pogues & Kirsty MacColl's Fairtytale Of New York is NOT on Merry Xmas! (there's a version by Ronan Keating and Maire Brennan instead), and it would appear than 88% of buyers are paying 99p for that track by selecting it from The Very Best Of The Pogues or Now That's What I Call Xmas, although the very same version is 20p less if downloaded from The Pogues' Ultimate Collection. Of the other Christmas songs, the prime mover is Justin Bieber's Mistletoe, which reached number 21 when first released in October, and now rebounds 122-23 (13,2560 sales).

Sway scores his first Top 20 hit with Still Speedin' debuting at number 19 (16,823 sales), while Amy Winehouse's posthumous number one album, Lioness: Hidden Treasures spawns its second hit with a cover of Ruby & The Romantics' 1963 number 38 hit Our Day Will Come debuting at number 29 (11,964 sales), three months after Tony Bennett duet Body And Soul got to number 40.

Despite the terrible number one sales, overall singles hold up well, dipping just 0.76% week-on-week to 3,067,096 - 9.82% above same week 2010 sales of 2,792,867.


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