One Direction smashed all The O2’s social media records during their first night of a six night sold-out residency.
Some 1.3 million people were reached on Twitter alone with nearly 800,000 seeing a selfie (pictured) the band posted before they went on stage. They used the world’s first venue based ‘Twitter Mirror’ to post instantly to all their fans following them and their concert at the London arena.
“It was an amazing first night and we know the Directioners loved ...
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