Paco Rabanne has developed BeARockStar.com in order to highlight the link between its Black XS fragrances and the rock star lifestyle, with the digital hub providing a wide range of original music content.

The Black XS Off Shows, a series of nine short films offering exclusive live and behind the scenes access to the likes of Kaiser Chiefs, Two Door Cinema Club and Cold War Kids, can be viewed via the microsite and YouTube, with additional music videos from the ...