Pandora chief Joe Kennedy has said it would be "suicidal for Apple to remove Pandora from its platforms," after rumours of the launch of the tech giant's own radio service.
The CEO of the internet radio company was speaking on the possibility of Apple shifting Pandora from iPads, he said: "We have made Pandora a de facto must-have for any Internet-connected device. I don't think we have any fear of losing distribution on any of the iOS platforms.
"That would be suicidal for Apple to remove Pandora from its platforms. That would probably be the greatest gift they could give to Google and Samsung. So, if Apple were to do something, they'd have to compete with us straight up."
Kennedy was speaking Monday at the Citi Global Entertainment, Media and Telecommunications Conference in Las Vegas.
The CEO also reported that Pandora's listener hours soared 54 percent in December compared with the same month a year earlier, to 1.39 billion, and Pandora's share of total US radio listening increased to 7.19 percent from 4.71 percent a year ago. Active listeners were up 41 percent to 67.1 million.
Speaking on future plans, Kennedy said the focus is to grow car listeners, where only 1 million people have so far tuned in to Pandora.
Pandora is available in around 85 car models that are manufactured by 19 of the top US automotive brands, in addition to there being 175 aftermarket devices available thus far for putting the Pandora service in vehicles.