Pandora is extending its partnership with Facebook through a new Timeline app which will allow users to share what they’re listening to on the social network.
The integration is being rolled out for the internet radio service’s iOS and Android apps, as well as pandora.com.
Pandora users will also be able to personalise what they share on the social network by choosing specific stations, tracks and artists to promote on their Timeline.
Music activity will appear in the News Feed, their Activity Log and the Music section.
Other Pandora users will also be able to load-up radio stations shared through Facebook by clicking on the link or image contained in the published story.
Discussing the launch, Pandora chief technology officer Tom Conrad said: “While we’ve offered social features that allow you to explicitly share your Pandora stations and music discoveries to Facebook for some time, today’s update makes sharing effortless.
“This means it’s easier than ever to discover new music from friends’ listening activity in your Facebook News Feed or by checking out the music section on their profile.”
Pandora has also recently launched Pandora Premieres, a station that offers listeners the opportunity to preview upcoming album releases in their entirety before they go on-sale.
Source: The Next Web