Pandora share of US radio listening up 5.55% YoY

Rhian Jones

Pandora’s share of total US radio listening now stands at 8.03%, an increase of 5.55% YoY, with listener hours at 1.39 billion.

The platform’s monthly music metrics for January 2013 show listening hours have increased 47% - up from 952 million during the same period last year, reports Hypebot.

Active listeners were 65.6 million at the end of January, an increase of 38% from 47.6 million YoY.

Pandora chief Joe Kennedy has said recently that going forward, the radio’s focus is to grow car listeners, where only 1 million people have so far tuned in to Pandora.


Tags: Pandora, internet radio

Not a subscriber?

 Sign up today, registration is easy!