Pandora has partnered with Fox for beta testing of a new advertising product - 'Sponsored Listening'.
Sponsored Listening allows users of the internet radio service to skip audio adverts for an hour in exchange for watching a video one instead. Fox is currently pushing its new shows, Gotham and Mulaney, through the product.
The new ad product is only available on Pandora’s mobile apps, but will be extended to desktop users in coming months. Sony Playstation will become the second ...
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