Live Nation's Ticketmaster has appointed Patti-Anne Tarlton as the SVP and COO of Ticketmaster Canada.
Tom Worrall, the current COO will assume the role of chairman for Ticketmaster Canada. The changes will take effect in February.
Tarlton previously led the Maple Leaf Sports & Entertainment (MLSE) live entertainment group. During her 13-year tenure, she booked and managed operations at Air Canada Center (ACC) and other MLSE properties. Most recently, Tarlton played a lead role in the strategic partnership between Live Nation and MLSE.
"We couldn't be more excited to have Patti-Anne join our Canadian leadership team at one of the most exciting times in our history," said Jared Smith, president, Ticketmaster North America. "Patti-Anne has a deep understanding of the Canadian venue and ticketing industry and her highly specialized background will ensure our newest tools will uniquely serve our Canadian clients."
Tarlton is joining Ticketmaster Canada as the company continues to rollout the first key components of its new venue ticketing platform.
In what it calls 'a result of recent innovations', the company has extended long-term relationships with numerous venue, team, theatre and artist clients across Canada, recently signing the Credit Union Centre, Brandt Centre, Centennial Concert Hall, Roy Thomson Hall, Massey Hall and B.C. Place.
"I look forward to leading the team in the rollout of the incredible new products for the more than 700 Ticketmaster clients across Canada. The new tools we are releasing will empower our clients like never before and will redefine the industry standard in remarkable ways. I'm thrilled I will be a part of it," said Tarlton.