Pepsi replaces Coca-Cola as Live Nation soft drink partner
PepsiCo has replaced Coca-Cola as Live Nation's official carbonated soft drink and bottled water partner.
The deal gives PepsiCo exclusive pouring rights at 75 of the company's US venues for brands such as Pepsi, Mountain Dew, Sierra Mist and Aquafina.
It will also give fans exclusive "Out Of The Blue" experiences with touring artists such as sound checks and meet & greets. Participating acts will include Imagine Dragons and Ricky Martin.
"We are looking forward to this long-term alliance with Pepsi, ...
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