Pepsi is offering the next winner of The X Factor US a $5 million record deal with Simon Cowell's Syco Entertainment on Sony, along with the chance to develop, create and produce their first original track and film the accompanying music video, reports Billboard.
The Pepsi-backed video will debut during the 2013 Grammy Awards, set to air Febuary 10 on CBS.
Chad Stubbs, Pepsi's senior director of media strategy said: "The Grammys were the perfect opportunity to launch this artist's career, and in almost a different way than the Super Bowl,
"What's better than what's been trademarked as music's biggest night? Thinking of our music connections and music assets was part of what led us to the Grammys."
The US X Factor was recently renewed for a third season by Fox despite a decline in year-over-year ratings.
It begins airing live episodes this week, with new hosts Khloe Kardashian and Mario Lopez filling in for Season 1's Steve Jones and Nicole Scherzinger.