Pepsi has hinted at launching a record label-services division, after PepsiCo's global chief marketing officer Frank Cooper has said the brand is to “play a greater role in distributing content."
Speaking to Billboard, Cooper said: “We think there are some key producers and writers that can help us create original material,
"It's not about integrating Pepsi so much, but making sure Pepsi plays a greater role in distributing the content."
The drinks giant has already formed a record label-services division ...
To access this article you need to be a subscriber. If you are a subscriber login below.
Login NowIf you have previously taken a trial you will need to subscribe to access this article.
Subscribe Now