Pepsi could launch 'label' outfit next year - report

RHIAN JONES

Pepsi has hinted at launching a record label-services division, after PepsiCo's global chief marketing officer Frank Cooper has said the brand is to “play a greater role in distributing content."

Speaking to Billboard, Cooper said: “We think there are some key producers and writers that can help us create original material,

"It's not about integrating Pepsi so much, but making sure Pepsi plays a greater role in distributing the content."

The drinks giant has already formed a record label-services division ...

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