Pitbull has entered into a strategic partnership with Playboy Enterprises.

The relationship is designed as a “creative cross-pollination” between the two sides and will feature a variety of content, experience and product-related initiatives.

The first example will be the upcoming video supporting the performer’s new single Wild Wild Love, which was shot at the Playboy Mansion earlier this month.

"In order to become an iconic brand you have to partner up with one.  What's more iconic than Playboy?" said Pitbull. ...