Distribution company Plastichead has partnered with Firebrand on a unique reciprocal distribution deal.
Both companies will share their sales expertise across different fashion and entertainment retail platforms in for both on and offline products.
Plastichead currently looks after over 300 entertainment labels which include Nuclear Blast, Frontiers and Concert Live, while Firebrand have over 180 band, brand and event licences including Reading Festival, Honour Over Glory and Muse.
Lucy Salisbury, Firebrand’s Licensing & Retail director said: “We’re really excited about our partnership with PHD which will improve retail royalties for all our artists across entertainment retail in Europe. Plus we’re happy to add PHD’s very strong portfolio of in-house brands to our growing presence in the European High Street.”
Chris Parkes PHD's Director of Merchandising commented: "This agreement is a significant leap forward for both companies.
“Firebrand will greatly extend their reach into music and media retailers all over Europe and PHD have found a partner to assist exploiting some our own IP in markets we are keen to get into High street fashion stores.”