Talent booking agency The Agency Group and direct-to-fan specialist PledgeMusic have struck a new strategic partnership. 

Under the agreement, The Agency Group will refer select artists from their celebrated roster to PledgeMusic’s direct-to-fan platform. The aim is to enhance both album and touring campaigns, deepening fan engagement during both the album and now the touring cycle.

As such, the PledgeMusic marketing platform will be accessible to The Agency Group’s artists to use for touring, extending the connection artists have with ...