PledgeMusic has continued its expansion by hiring John Lenac to head of business development.
An industry veteran, Lenac will be based in Los Angeles and responsible for leading and expanding PledgeMusic's partnerships with major and indie labels along with a variety of DSPs that cater to music fans. He'll also oversee PledgeMusic integrations with companies on both the physical and digital side of the business.
With over twenty years in the music business, Lenac was most recently the Founder/CEO at TechIT Media Group in Los Angeles. Prior to that, he was head of Programming and Artist/Label Relations at Yahoo! Music in Santa Monica. He also served as HITS Magazine's rock editor and held positions at TVT Records and various radio stations.
Benji Rogers, CEO & Founder of PledgeMusic said: "We are excited indeed to bring John into the PledgeMusic team and family. His vision perfectly aligns with where we see the company going and his passion for our particular style of direct-to-fan was palpable from our first meetings."
John Lenac added: "It's incredibly exciting to be part of such a progressive company that helps artists to have deeper engagement with music fans, driving better monetisation and fanbase growth. I'm thrilled to be working with Benji and the amazing team at PledgeMusic."
PledgeMusic is an international direct-to-fan platform offering artists a unique way to engage their fans in the music making process whilst interacting with PledgeMusic's audience of music consumers.
Since its inception in 2009, PledgeMusic has worked with labels and artists to deliver campaigns focusing on quality messaging, engagement and presentation. International successful campaigns have included The Lumineers, Ben Folds Five, Slash, Bring Me The Horizon, Rachael Yamagata, LCD Soundsystem and The Libertines, amongst others.