HMV’s tumble into administration earlier this year was well-documented, with many blaming the retailer’s reluctance to embrace the digital age for its decline.

Battling against the likes of Apple and Amazon – both with fully-fledged digital download stores - the brick and mortar chain nearly ended in demise.

However, since being saved by Hilco, HMV has introduced its first proper foray into the online world with an a la carte digital download app.

Proving hugely popular, the app ...