YouTube’s newly-launched pilot paid subscription programme will offer channel-owners the option to start charging consumers $0.99 a month to watch content on the streaming platform.
The subscriptions are a response to YouTube Partners' wish for "more flexibility in monetising and distributing content", and could be a step in the right direction for music streaming royalties.
The Google-owed site attracts more than a billion unique users every month and if music channels get on board and create content that its audience ...
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