POLL: Sync or synch?
Forget Spotify, royalty payments, 360 deals and Miley Cyrus - we've found the real source of tension within the music industry.
An issue which divides army's of publishers and reams of record label executives, it's the question of the year and you're about to solve it.
Sync or synch?
As synchronisation (pairing music with film, TV and ads for exposure and a hopefully useful fee) becomes an increasingly exciting and important part of the music industry, a universal abbreviation is ...
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