Pop music might have dominated record sales in 2012, but that's no reason for the industry and the media to go out of their way to focus on the genre in 2013.
That's according to leading UK A&R execs at Universal Music, who have responded to stats released this morning from the BPI and the Official Charts Company, which showed that the genre took 38.5% of the singles market last year.
Fiction Records chief Jim Chancellor says that Pop domination isn’t necessarily something that should cause tactical overhauls at record labels.
“It’s never been any different with pop,” he says suggesting that it’s a growing number of singles and pop releases in general that is impacting figures.
London Records senior VP A&R Jo Charrington warns against labeling artists too strictly simply to force them into specific genres.
“The whole thing about a genre working or not working doesn’t matter one bit as long as people are buying good music.”
“You could argue that Mumford & Sons is rock, but it could also be folk,” she suggests. “I love pop music and it’s been a good year for pop music, but it’s all different. I can easily see Jake Bugg or Coldplay could fit in there. Scouting for Girls, they’re a guitar band, but they are still popular.”
Polydor’s A&R boss Ben Mortimer agrees saying, “Lana Del Rey and One Direction are both lumped in the pop category. But, that’s oversimplified.”
“As long as it is a great song, who cares what category it is?” asks Charrington.
For the full assessment, along with both Jim Chancellor and Jo Charrington’s top tips for 2013, click here.