BPI, AIM and IFPI-backed music education programme Pop4Schools has signed partnerships with three London Boroughs, which form a newly launched Tri-Borough Music Education Hub.
The Hub – officially launched on Tuesday - comprises of the Royal Borough of Kensington and Chelsea, the London Borough of Hammersmith & Fulham and Westminster City Council. The Royal Albert Hall, the Royal College of Music and Aurora Orchestra are strategic partners for the Hub.
The Pop4Schools partnership, which also brings in the Good Schools Guide, will see the education programme reach almost 150 schools in the three local authorities.
This is the first time that Pop4Schools has partnered with the newly organised Music Education Hubs to deliver access to its programme. The Hubs have been created by the Arts Council, on behalf of the Department for Education, with a brief to deliver joined up music education provision for young people, both in and out of school.
The Good Schools Guide has agreed to support Pop4Schools’ providing a marketing channel for the new Pop4Schools Quality Mark Awards programme. As part of this arrangement, the publication will run a sustained promotional campaign about the benefits of Pop4Schools to the 30,000 schools across the UK in its database. The Good Schools Guide was founded in 1985 and provides information about every state and independent school in Britain, as well as in-depth independent articles covering more than 1,200 schools.
“The partnerships we’re announcing today mark a milestone in the development of Pop4Schools,” founder of Pop4Schools Ruth Katz told Music Week. “Working with three of London’s leading Boroughs to provide access to our programme is a real boost to our rollout plans.
“We are in talks with many more music hubs up and down the country and hope to conclude agreements with them in the coming months.
“The Good Schools Guide has an unparalleled reputation in the education world and to have it sponsoring Pop4Schools’ award programme is a real coup,” Katz added. “I hope its backing will introduce the work we are doing to even more schools across Britain.”
The Official Charts Company is also partnering with Pop4Schools, to create an awards programme recognizing both students and participating schools. It has been endorsed by The Good Schools Guide, Birmingham City University, The BRIT School, MusicTank/University of Westminster and the Innovate Teaching School Alliance.
The Pop4Schools programme was launched in 2011 by Ruth Katz, a music industry professional, in collaboration with experienced teachers and brings the concept of using an online creative teaching programme using pop music as the catalyst for learning, directly into the classroom.
With a new website having just been launched, teaching staff in almost 80 primary and secondary schools across the UK are using Pop4Schools in the classroom.