Popstar-endorsed headphones bringing in bucks for HMV
Monday, Oct 31st 2011 at 3:28PMAs music and film sales at HMV decrease, the chain has added more personal technology products to its repertoire, including: mp3 players and speakers in addition to fashionable headphone ranges.
Some of the Christmas adverts being pushed by the retailer feature "Beats by Dre" headphones that cost up to £350.
Dr Dre, Lady Gaga and Justin Bieber have their own ranges that are available in big sizes, bold colours and even with stud detailing.
Simon Fox, CEO of HMV said: ...
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