Virgin EMI-signed DJ and producer Porter Robinson announced his highly anticipated debut album this week with a video that weighs in at 10 hours long.

Robinson signed to Astralwerks in the US – famed for releasing genre heavyweights such as the Chemical Brothers, Fatboy Slim and Deadmau5 – on a joint venture in November last year after what was reported as a bidding war involving a variety of majors and indie outfits.

The surreal reveal video repeats the name of ...