Joined by executives from The Association of Independent Festivals, confirmed speakers include Womad director Chris Smith, SxSW music festival programmer Stacey Wilhelm, Eurockeennes programmer Kem Lalot and Guardian journalist Luke Bainbridge.
PrimaveraPro, which is the sister event to the San Miguel Primavera Sound festival, will take place from May 30 to June 1 at the Hotel Zero in Barcelona.
Day two will focus on the festival market and the event will include more than thirty conferences, workshops, presentations, receptions and exclusive showcases.
Singer-songwriter and social activist Buffy Saint-Marie, and songwriter and BBC 6 Music DJ Tom Robinson will speak on the role of musicians in their careers and the power of music to change society.
Further subjects at Pro 2012 include Crowdfunding, Marketing Your Music Online and The New Digital Dynamic: Changes In The Music Market, examining the increasing popularity of independent music in the digital age - and how indie labels are often undervalued by digital music services.
Additional speakers announced are Charles Caldas, CEO of indie labels' global rights body Merlin; Adidas brand manager and music consultant Javier Perez Viu; Pepe Tome, partner and director of Spanish digital marketing specialist RocaSalvatella; and New Music Strategies' Andrew Dubber.
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