Radio is showing “enduring strength” against a backdrop of competitive online services, according to a recent report by media regulator Ofcom.
The results of two surveys revealed that radio still rates highly amongst the population, who see it as an “accessible” and “dependable” medium that delivers “timely information and stimulating content”.
Commercial outlets were recognised for their music provision where BBC radio was noted for being a strong source of news and information.
On a content basis, music is the key driver, followed by entertaining, interesting or informative speech output delivered by engaging presenters; up-to-date news; and local travel, weather and news bulletins.
The research also confirmed that despite being a threat, new technology and media consumption behaviours have enhanced radio’s position by extending access and offering increased station and genre choice.