Radio showing 'enduring strength' as music remains key driver, says Ofcom report
Radio is showing “enduring strength” against a backdrop of competitive online services, according to a recent report by media regulator Ofcom.
The results of two surveys revealed that radio still rates highly amongst the population, who see it as an “accessible” and “dependable” medium that delivers “timely information and stimulating content”.
Commercial outlets were recognised for their music provision where BBC radio was noted for being a strong source of news and information.
On a content basis, music is ...
Login to access this article
To access this article you need to be a subscriber. If you are a subscriber login below.
Login NowSubscribe
If you have previously taken a trial you will need to subscribe to access this article.
Subscribe Now
