Radio X launch splashing out on 'multi-million pound campaign'
Global is splashing out on a "multi-million pound advertising campaign" around Radio X's launch on September 21.
As previously reported, Radio X replaces Global's XFM, positioning itself as the "first truly male-focused" station.
The multi-channel campaign centres on Chris Moyles’ hotly anticipated return to radio, with a television ad parodying the Bittersweet Symphony music video and following Chris on his journey to work at the Radio X studios for his first show.
The television advert ...
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