Global Radio has been hit by a 17.3% audience fall in London after rebranding urban station Choice as Capital XTRA.
Choice, which has a history dating back to 1990, was renamed by the commercial radio giant last October to realign it with the main Capital FM station. However, this has resulted in its reach dropping in London by 98,000 people year-on-year in latest Rajar figures covering Q4 2013, while it was down 15.0% between quarters to 470,000. Share of listening ...
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