Rajar: Radio 2 reach continues to rise, 1Xtra up 10% YoY
Radio 2 managed to increase its average weekly audience further in the first quarter of 2014 along with 1Xtra, according to the latest Rajar figures, while Radio 1 and 6Music both saw slight dips.
Radio 2’s weekly reach went from 15.51m in the final quarter of 2013 to 15.57m in Q1 2014. That’s an increase of 55,000 (up 0.35%). Year-on-year, the station’s Q1 2014 figure represented a 1.96% rise from 15.27m in Q1 2013.
Radio 2’s listeners tuned in for ...
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