Rajars: Magic does London Rajars double

Paul Williams
Rajars: Magic does London Rajars double

Magic 105.4 led an excellent Q3 for Bauer Radio in London as it became the city's most-listened-to commercial station in terms of both audience and share.

Rajar figures reveal the adult contemporary service grew its audience by 9.1% annually and 11.4% between quarters to 2.2 million to overtake Q2 leader Capital, while also finished number one on share terms with 7.3% of the market, up steepily from 5.1% during the second quarter of 2012.

Bauer made it one and two in the market in terms of share with Kiss 100 placed second with 5.8%, compared to 4.7% during the last quarter. Its audience grew by 14.6% year-on-year and 12.2% over the three months to 1.95 million, just behind second-placed Capital whose own reach was down 8.3% anually and 3.5% between quarters to just under 2 million.

Capital's sister Global station Heart saw its own audience drop 9.9% over the year but improve 1.6% quarter-on-quarter to 1.8 million, while its share dropped between Q2 and Q3 from 5.3% to 4.4%. Global's XFM had another tough quarter with its audience slipping 14.5% on the year and 10.8% on the quarter to 372,000, while the same stable's Choice was down 9.6% on the year and 3.6% on the quarter to 508,000.

Smooth, which is part of a takeover plan by Global, lost 29.6% of its audience compared to a year ago but was up 11.9% on Q2 to 431,000, while Absolute Radio's London service grew 7.9% on the year but was down 14.6% quarter-on-quarter to 832,000.

Radio 2 suffered a double-digit (-11.6%) annual drop in London to 2.0 million and there were also annual declines for Radio 1 (-5.1%) and Global's Classic FM (-8.6%).

Capital's Dave Berry and Lisa Snowdon continued to have London's top commercial breakfast show with their audience rising 2.7% annually and 0.8% between quarters to 1.2 million, while Magic's Neil Fox remained second (822,000) and Kiss's Rickie, Melvin and Charlie third (717,000) as Heart's Jamie Theakston and Harriet Scott (611,00) overtook Absolute's Christian O'Connell whose London audience dropped heavily between quarters fron 674,000 to 461,000.


Tags: xfm, kiss fm, RAJARS, Absolute Radio, Magic FM, Heart, Capital, Smooth Radio, Dave Berry, Lisa Snowdon, Neil Fox, Rickie Melvin & Charlie, Christian O'Connell, Jamie Theakston, Harriet Scott

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