Rajars: Magic Q4 for Bauer station as Absolute gains

Paul Williams
Magic FM

Magic 105.4 continued as London's undisputed top commercial radio station during the closing quarter of 2012 as Absolute Radio gained nearly 60,000 listeners in the city.

Bauer's Magic led the Rajar rankings yet again in both reach and share with its audience between October and December at 2.03 million and share an unrivalled 5.9%. Both were drops on the three previous quarters with audience falling 6.6% and share down from 7.3% but its scores were more than enough to remain out in front.

Global Radio's Capital was once againLondon's second biggest commercial service in both disciplines, although its listenership dropped 0.8% on the quarter and 12.0% on the year to 1.98 million. Share fell from 5.3% to 4.8%.

After its record highs in Q3 last year, Bauer's Kiss was pegged back a bit with its reach dropping 7.0% on the quarter and 3.1% on the year to 1.82 million as its audience share was cut from 5.8% to 4.3% to sit in joint third palce with Global's LBC 97.3. Another Global service, Heart, saw its share drop 0.2 percentage points to 4.2%, while its audience reduced by 6.5% on the quarter and 11.6% on the year to 1.71 million.

Absolute Radio had a cracking quarter in the city with its audience growing up 7.0% over the three months and 9.1% on an annual basis to 890,000, a rise of 58,000 people. Share was up from 2.0% to 3.3%

Smooth Radio, which is subject to a takeover bid by Global awaiting regulatory approval, also gained strongly with its audience rising 19.3% quarter-on-quarter and 12.7% on the year to 514,000, while Choice rose 11.8% on the quarter and 4.6% annually to 298,000 listeners. Sister specialist Global station XFM did even better, reversing months of decline with a 19.6% quarterly lift and 9.6% annual improvement to 445,000.

Radio 2 had an excellent quarter in London with its audience in the city rising 25.6% between quarters and 22.3% annually to 2.55 million, while Radio 1's London numbers were up 11.2% quarterly and 7.4% year-on-year to 1.91 million, although its share dropped sharply over the three months from 5.8% to 4.9%.


Tags: Radio 1, Radio 2, xfm, Absolute Radio, Heart, Kiss, lbc, Smooth Radio, Magic 105.4, Capital FM, choice

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