Digital music service Rdio has formed two new partnerships with CD Baby and TuneCore, one of the largest aggregators of independent music, bringing Rdio’s catalogue to over 18 million songs.
CD Baby and TuneCore join a range of independent artist aggregators working with Rdio including ONErpm, BFM Digital, Zimbalam, AWAL and Ditto.
Drew Larner, CEO of Rdio said: "We are excited to partner with TuneCore and CD Baby, two of the best distribution tools out there for independent artists.
"Independent music is a vital part of Rdio’s catalogue. We're glad to support hundreds of thousands of self-released artists by connecting their work to new music fans from all over the world.”
Julian Groeger, vice president, Marketing at TuneCore said: “This alliance is a wonderful fit given the two companies’ focus on connecting musicians with fans and encouraging the exploration of the next great artistic expression.
“Rdio, with its strong focus on the social elements of music sharing and discovery, accessible via the web, mobile devices and even offline, is yet another exciting venue for our artists to reach new fans and promote their music globally.”
Brian Felsen, president of CD Baby commented: "I am thrilled to see CD Baby team up with Rdio to make our artists’ music accessible to their dedicated and growing subscriber-base.
“Their commitment to offering a cutting-edge service that skilfully blends social media and recommendation with an ad-free, subscription-based model and elegant interface has been refreshing to see. Our artists have consistently asked for Rdio to be added to our partner network, and we're confident this partnership will generate a great combination of exposure and revenue to support our independent musicians."
Rdio was launched in August 2010 and was founded by Janus Friis, one of the creators of Skype. It is currently available in the US, Canada, Brazil, Germany, Australia, New Zealand, Spain, Portugal, Denmark, Great Britain, France, Sweden and Finland.