Rdio’s recently announced Artist Program, which pays artists for encouraging fans to subscribe to the streaming music service, is as much about boosting scale as it is remunerating acts.

Speaking to Music Week, Rdio CEO Drew Larner said that, while providing a supplemental revenue stream for artists was a goal of the new scheme, the potential for it to turn more music fans to streaming should be more appealing.

“I want to be clear that this isn’t about the artist/label ...