Digital music service Rdio has partnered with Live Nation.

Billboard reports that the deal will see Rdio provide audio streaming at LiveNation.com as well as sponsorship involvement in a number of festivals, including the recently-held Faster Horses country music festival and Sasquatch! Festival next May.

Rdio CEO Drew Larner spoke about recent growth and ambitions for the company, citing that country music fans at the aforementioned festivals were a demographic the company wanted to approach.

He also suggested that Rdio's ...