Reebok Classics has launched a new music app which using Facebook Connect, generates a personalised video imagining users as the main support slot at big named gigs.
I Am Classic is available in the UK, Italy, Germany, Spain and France and featured artists include Labrinth, Two Fingerz, Herr Sorge (formerly Samy Deluxe), Brian Cross and Orelsan.
Created in-house by [PIAS] Media with specialist tech by Powster, the app campaign will launch direct from the artists’ social media channels on November 21.
Seth Jackson, MD of [PIAS] Media says: “It is fantastic to see Reebok use the power of music and social media so intuitively.
"This is a hugely ambitious multi-territory campaign, but with a forensic attention to detail. The result is something truly authentic and interactive, allowing audiences to get closer to the artists they love.”