Reebok Classics launches personalised video app


Reebok Classics has launched a new music app which using Facebook Connect, generates a personalised video imagining users as the main support slot at big named gigs.

I Am Classic is available in the UK, Italy, Germany, Spain and France and featured artists include Labrinth, Two Fingerz, Herr Sorge (formerly Samy Deluxe), Brian Cross and Orelsan.

Created in-house by [PIAS] Media with specialist tech by Powster, the app campaign will launch direct from the artists’ social media channels on November ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...